Module 1: Foundations
Your Why

why pencilYour Why? is the reason you will get out of bed everyday.

Its the passion behind growing your Moms for Moms site. It will be your reinforcement on your awesome days, and lift you up on your challenging ones. Every decision you make will be guided by your why.


Action Step 1.

Take 5-10 minutes right now to formulate your Why. This is so important that you shouldn’t move on until this is complete! Get a pencil and paper and start jotting down reasons – journaling style – just let the words flow. Use action words. For example: connect mothers, be a leader in my community, give back, miss my old Moms for Moms site, support new moms, etc.

Action Step 2.

Now go through your list and look for patterns. Group your responses if they seem to fit together. Give a broad name to each category like “Leader” or “Marketing.” Now write a sentence that sums up your why?

Inspiration & Learning

My Why? turned into the mission statement and tagline of Moms for Moms Communities.

Building stronger communities by engaging mothers™

Connect. Inform. Support. Inspire.™ A social network for mothers to connect, share information, find and offer support and be inspired by one another.

I recommend Simon Sinek’s book Start with Why. To understand his philosophy learn about the Golden Circle here in his TEDx talk. And he always posts positive and motivating quotes on his Facebook page.

Ah-ha Moment?

Share your Why sentence here in the Comment section, inspire us! Was this process challenging or was the answer clear before you arrived at this exercise?

Next Step

Congratulations, you completed Lesson 2. Share your Why with everyone you speak to! Now you are ready for Defining Your Niche: Foundations Lesson 3

Comments (19 comments so far)

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  1. MelissaUtley

    Since my daughter was born in March 2014 I have been reaching out to other moms for connection and support. We live in rural MT with no family nearby and I have found it essential for my emotional and social well being to connect. Kalispell Moms for Moms was one venue that met this need for me. I have also learned that it is important to encourage and lift moms up. Being a mom is the hardest yet most rewarding job. It is also the least recognized and rewarded job. Not too long ago at a MOPS meeting we were discussing how we respond to the question, “what do you do?”. Often in social settings when getting to know someone we ask this question and expect to hear an answer related to a career field, etc. I stated that I typically reply something such as, “I used to do ______, but now I’m just a mom”. One mom mentioned that it was interesting that I said JUST a mom. This stuck with me and has made me realize that I am more than JUST a mom. I hope to encourage and strengthen other moms so they feel proud and confident in their role as a mom.

  2. LauraMcElyea

    My “Why” was pretty easy.

    First, I am absolutely in LOVE with Basalt Colorado and I feel blessed everyday that I have the opportunity to raise my kids in such a safe, beautiful and fun community. Second, I am a social person and I love connecting people. I have made so many wonderful friends in my community since moving to Basalt in 2011. I cherish each and every one of the amazing women who have supported me through many ups and downs, who opened up and let me into their playgroups and who inspired me to embrace the active lifestyle that goes along with raising kids in the mountains. Basalt Moms for Moms was a key tool for me in those lonely early days when I was new to town. I am so excited to have the opportunity to give that back to new moms and provide information to Basalt moms through the events calender and market place.

    My goal is to connect the mothers of Basalt and provide an exciting environment for moms to get involved and have easy access to all of the amazing programs that Basalt has to offer.

    Janine Reply:

    Laura, I can see why your “Why?” comes so easily to you!

    What I personally love is that our Why’s among Community Owners all have similar themes, connecting people, finding and offering support, sharing information, giving back. MFMC sites are so successful in mountain town communities because we share a love of place and like-minded mothers raising our children. Your social personality and motivation will take you and BMM very far!

    Janine Reply:

    Laura, I also wanted to touch on your very poignant description of “your lonely early days.” This description is right on. I highly recommend you use these words around the site, and when connecting with new mothers and mothers moving to the valley, I know they will instantly feel your authenticity and want to be part of BMM!

  3. VirginiaEdelson

    What is my Why? I don’t believe in doing anything half heartedly. If something is worth doing, it is worth giving it your “all.” When I commit to doing something, anything, I put my heart and soul into that. As I have entered this new journey as a mother, I selfishly want to do everything I can to create the community I have in my professional life in my life as a mother. With that, I feel it is my duty to give back to others, the way that other mothers that have helped me along the way thus far. Stumbling upon the Aspen Moms for Moms site was my “ah-ha”. I knew the site would be a tremendous asset to myself and once the site became available, I knew (know!) that I can take it to the next level to foster the sense of community in the Aspen and Snowmass areas.

    Janine Reply:

    Virginia, your enthusiasm and drive are inspiring! I love your idea of intentionally creating your new community for your new life as a mother. And turning your gratitude for the support you have received into supporting others is a perfect example of paying-it-forward, which is what you are doing by taking ownership of AMM and growing it for the future! With your positive attitude and work ethic AMM will blossom.

  4. TracyHolcombe

    I believe in women and our power to form community and support each other. I believe that our lives are enhanced by this community. Mothers are so easy to connect with, we have so much in common. We can lift each other up. Carbondale Moms for Moms is already a place where we do this. I look forward to building on the strong foundations laid, this site that is already connecting and supporting mothers. I want to give to this community. I want to meet, support and lift up mothers of every age and station. I look forward to providing a place for mothers to connect, plan, and learn.

    Janine Reply:

    Wow Tracy, I have goosebumps. Beautifully said. I love your intention and belief in community, it is truly powerful and benefits all its members. So grateful for Carbondale and that YOU will be taking this amazing group of women into the future!

  5. AndreaOwens

    My “why” is simple… I love to socialize and volunteer! I am big “people person”. As a second owner of a M4M, I was excited to purchase this from Gretchen. I had so many ideas on what I would like to try. My absolute favorite part of owning KM4M is all the wonderful people I am meeting that I would have never met. Friendships that have developed over months of our “moms night out” each month has turned into great friendships!

    Janine Reply:

    Andrea, I love how the Kalispell Moms Night Out has become a reality and brought so many of your members together in person. The truly unique and valuable concept behind Moms for Moms sites is that we connect moms online AND in person in the community. It builds a high level of trust and authenticity on the site where members feel safe to share because they either are friends in person, are a friend of a friend, or have heard their name before. Compared to the monster national Moms sites out there, we are unique in this regard.
    The social aspect and opportunity to give back to your community is unparalleled in Moms for Moms sites. These are the feel good pieces that drive and reward all Community Owners, and how we are known as respected and appreciated community members in our towns! Enjoy it, it makes the work part worth it 🙂

  6. IaFaraoni

    The process of coming up with my “why” was not that hard for me… I grew up in a mountain province in the PhilipPines where all of the people of the whole town know each other… I remember growing up, that our neighbor’s kids can just come walk to our house anytime to play and sometimes would even eat meals in our house while the moms are sitting by the porch chatting and laughing while curling each other’s hair with stems of cassava leaves :)…

    When I moved to this county in 2009, everything was new to me… I first lived in East Hampton, NY with my husband, Robert… It was harder to make friends and I didn’t even know our next door neighbors… I missed that connection of having friends around… Then in 2010, my son, Ira was born… I then craved that close companionship of other Moms, friends that share that same Motherhood feeling and have kids that my son can play with…

    My husband had been talking about this beautiful town of Aspen since we met, so we moved here in 2012…I then became a member of Aspen Moms For Moms and it helped me a lot to meet friends… I found supPort and felt welcomed, and best of all, it gave me information about all these events that my son loves to go…

    I want other Moms in Aspen to feel that… From a brand new Moms, to Moms of teens, to stay at home Moms, to working Moms, to Moms that just moved, or even to Grandmas- I want them to feel connected, find friendship, to be involved in a community, to be able to find supPort without being judged, to find information and activities for their kids, and best of all, to share that HAPPINESS that motherhood brings us… After all, we are sisters of the soul :)…

    Janine Reply:

    You have a wonderful story Ia! Your personal experience of moving to a new town and joining AMM is very powerful. Especially how you state “it helped me meet friends, find support, and information an what to do around town, and made me feel welcome.” Make that known loud and clear, include it when you introduce yourself to the site as the new owner, talk about it, share it! People love to connect with others who share their opinion and take a stand for something good.

    P.S. I am wondering about the capitalization the 2nd “P” in words: “supPort” “PhillpPines” Not sure if that is how you were taught to type in the Philippines? In American english all the letters are lowercase in a word 🙂 Just something to watch for as your type content for your site, thanks!

    IaFaraoni Reply:

    Ooohhh so sorry about the 2nd P… No that’s not ho they taught us, it’s just a habit for me with my friends back in the days… I don’t do that in a formal letter and will make sure not to do that in my site… Thanx :)…

  7. Sandy Raley

    This was challenging for me because I feel like I have so many reasons why I chose to take on GVMFM. Ever sense I moved to Grand Junction 5 years ago and become a wife and a mother of two wonderful children I have been searching for a social group. A group that I can share my life experiences and struggles with. A group of woman who can relate to my challenges and rewarding days as a wife and mother. When I discovered GVMFM website I was thrilled to see other woman/moms who wanted to connect with each other. I have been a member for two years sense my first born and I realized after 2 years that its my time to take the role and lead a community of moms. I look forward to getting to know the GVMFM members and to grow our community evolvement.

    Janine Reply:

    Sandy, your story is beautiful and honest! You just wrote your Why in the comments 🙂 People love to relate to, and follow those, who share their hopes – you will inspire the moms in your community! Congratulations on fulfilling your dream.

  8. SiennaSolberg

    When coming up with my “Why” it all just spilled out. I think with the baby blues experience I had shortly after Mira was born, although miserable at the time, has really given me a drive to reach out to other moms. It was kind of ironic, as I had just brought another person into this world and had my husband and mom close by, it was the most alone I have ever felt. I want to reach out and provide support and comfort so no mom feels alone… whether she has concerns or celebrations, I want to provide a place for moms to connect in Missoula.

    With Missoula Moms for Moms I want to give moms a safe place to express their joys and worries and get celebrated and reassurance rather than judgement. I want moms to unite together to not only better their children, but also themselves. I want moms to use MfMs as an outlet to receive support, comfort, reassurance. To use MfMs as a place to feel united, and erase or prevent any feelings of isolation or being alone. To use MfMs to feel sane in this crazy life we know as motherhood.

    Janine Reply:

    Sienna, Your response is beautiful, I have goosebumps. Copy and paste the sentences you wrote over and over throughout your site and social media for years to come. Use them as a quote in your future press release. Share them in person with friends and people you meet. Post one of those sentences on your MMM Facebook page right now! Moms will flock to you if they believe the same things you do, share it!

  9. LauraLawyer

    The process was harder than I imagined it would be. The reason I get out of bed is for my family. I want to be able to be home with them for all the important milestones of their young years. That being said, as moms we sometimes lose ourselves in our families, I look forward to jumping into BMfM and meeting new people, connecting mothers of all ages, and giving back to the community that has welcomed me with open arms since day one.

    Janine Reply:

    How wonderful that you feel so appreciative of your community, Bellingham must be a truly wonderful place to call home. Its a perfect sentiment for a successful Moms for Moms site; strong community and supportive mothers create valuable online communities too.
    As mothers we do often get lost in our children’s care, and for a very long time. A few years ago I remember feeling like I had lost my own friends because with young ones I never got to spend time with friends any more. But with the site I could still chime in and feel more in the loop.
    Thank you for sharing.