Part I: Identity

This Module will help you create and customize your online and branded Identity Package. It is broken down into two Parts, your personal and community online identity, and your branded identity package.

Wikipedia’s definition of an online identity: An online identityinternet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites. 

Who do you want your community and the world to see as the women/mother/leader behind your Moms for Moms community? Remember from Simon Sinek, “people don’t buy what you sell, they buy why you sell it.” People are going to want to be a member or an advertiser on your site, not because of what it is (another website for moms), but because of who you are, what your passions are. In a nut-shell your Why!



If your online identity is the inner representation of your community site, the brand, mark and identity package are the outer representation.

The is the fun part! Your Identity Package is designed and provided to you through Moms for Moms Communities! Its so fun when you’re having a conversation and the person asks, “Do you have a card?” The Moms for Moms theme, feel, color and look carry across from our websites to all the marketing pieces we promote in our communities and online.


Here’s what I need to get your online profile live.

May I have your business card?