Module 4: Launch!
Part VII. Reposting to Social Media

Showcase to the community at large what your Moms for Moms site is all about.

Reposting interesting, important, and fun content to Facebook and Twitter will grow your members, likes and followers.

 

 

Just be sensitive to the privacy of your members in the process. 

Action Step 1. To Repost or Not To Repost?

Joining a moderated site provides a certain level of privacy and security. Of course any post throughout the site can be viewed by all the current and future members, but the moms know the outside world is not part of the conversation.

As you choose what content to repost to social media keep their privacy and security in mind. One time I thought it would be fun to showcase our newest members on the facebook page to welcome them. From their profile page, I shared them on Facebook. As soon as I posted it I didn’t feel good about it and deleted the post. Just listen to your gut.

All Events, especially those from advertisers are highly recommended for reposting. All Blog posts as well. Forum topics that you think moms can contribute to that aren’t too personal are great too. Marketplace items for sure! If a mom just announced a diagnosis or a divorce and is looking for support… I would say no. You get the idea.

Action Step 2. Reposting to Facebook Tutorial

What or when should I repost?

  1. Always schedule reposting anytime you have content to promote from an advertisers.
  2. Then every few days pick something else fun, important or relevant to share.

Study this strategy again for posting. Your strategy is uber important. Before each post, remind yourself:

  1. Who is my audience? My main audience are current and potential members of my site, my second audience are my community partners and clients.
  2. What is the goal of my post? #1 Goal is to drive traffic to my site. #2 Goal is to promote a partner/client.
  3. Always reread for grammer and spelling – it reflects poorly of you and of MfMC. You want to exude professionalism.

How to repost to Facebook

  1. Open a new window with your MfM Facebook Page.
  2. Find the post you want to repost on your website.
  3. Click the Facebook button and confirm the post is going to your MfM Page.
  4. Type the Wall post. *Note as of 12/2012 this app doesn’t allow for @links in the post which is a real bummer for cross-promotion. You have to write the Wall post from your MfM Page to add in @links. But then you loose the image and link from your site. So you have to decide who the audience of the post is and which is more important: a link back to your MfM site, or a linked post on a partner’s page.
  5. Click Post and go check it on FB.

Action Step 3. Reposting to Twitter Tutorial

The Moms for Moms Communities standard for our company Twitter accounts is to follow others in our industry. The followers you have on Twitter are going to be different than the likes on your Facebook page. On Twitter it might be others in social media, publishing, mom businesses, internet marketing, bloggers, local partners and clients, etc. While some may overlap as Facebook Likes, its most likely that few your Facebook Likes will become Twitter followers.

Preferable your Twitter posts should be written with a different audience in mind. In the beginning your Facebook account is set up to automatically repost to Twitter to get content up and build followers. As you become more savvy and into a social media posting routine, you can remove the auto forward and write different posts for Twitter than Facebook. If you aren’t there yet, that’s fine.

How to repost to Twitter:

  1. In another window, open your MfM Twitter account. If you manage multiple Twitter accounts just verify that you are currently logged in as your MfM one.
  2. Find the post you want to repost.
  3. Click the t button
  4. A small box pops up. Write your tweet.
  5. Post
  6. Refresh Twitter and check it.

Ah-ha Moment?

What have you reposted? Share with us in the Comments below.

Next Step:

Its Worth Chatting About

Leave A Reply (5 comments so far)

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  1. MelissaUtley

    I hope to repost often. It could be anything from a forum post about local preschools to a new advertiser. I do not think most moms log in to KMfM each day but we know moms check Facebook multiple times a day. Hopefully more Facebook activity will drive moms to the KMfM site more often.


  2. LauraMeyer

    Facebook is key! I will use it to bring members to the site 🙂


  3. VirginiaEdelson

    N/A at this point. I have posted a reminder about the forum and that the site has these elements to try to engage the FB following.


  4. IaFaraoni

    Rachel is still trying to figure out on putting me as admin on FB and twitter so I can’t post before that, hopefully by tomorrow… I was just looking at the forums in AMFM and one is asking for suggestions or experience about safe sleeper… There were no replies and I feel bad… I wanna reply to her, I don’t have experience about safe sleeper but I can repost her question to Twitter and FB to get feedback on people that might have experience about the product…


  5. AndreaOwens

    MFM fb is very helpful. I use the fb page often.