Good Morning Central Oregon interview with Sarah Daily of Bend Moms for Moms

Sarah Daily of Bend Moms for Moms sits down with Kristi Miller of Good Morning Central Oregon to talk about the benefits of Bend’s social network for mothers. Member Michelle Calvillo joins them.

Good Morning Central Oregon
Bend, OR
June 21, 2011

Exclusive interview with the founder of Moms for Moms Communities Janine Cuthbertson

An exclusive interview with the founder of Moms for Moms Communities, Janine Cuthbertson.

Moms TV host Charla Belinski talks with Janine about the Moms for Moms Communities “Story”. Janine shares her inspiration for the Moms for Moms social networks and how she is now branching out into special interest sites for topics such as homeschooling. Janine also discusses the rapid growth of the community sites, which are independently owned by a member of the local community, across the country from Aspen, CO to Bend, OR and Whitefish, MT.

GrassRoots Community TV

Aspen, Colorado

June 20, 2011

NBC 11 News: A website for mom’s in the Valley

FRUITA, CO (KKCO)_Lindsay Ellis is a mother of two, and says she’s needed help raising her two kids more than once.

So she started a social network just for moms here in the Grand Valley. She started the site at the beginning of February and already has over 100 members. She has been trying to get the word out ever since, and she says the response has been the most fulfilling part.

February 24, 2011
Reporter: Scott Aldridge

Mom starts social networking site for GJ (Grand Junction) moms

The Daily Sentinel

Wednesday, February 23, 2011

By Richie Ann Ashcraft

Mom starts social networking site for GJ (Grand Junction) moms

Like many stay-at-home moms, Lindsay Ellis of Fruita was looking for a way to make money without having to leave her children in daycare. Doing that, however, is easier said than done for a busy mother of two young children.

Ellis, 29, had started a blog where she shared her ideas for family outdoor adventure in the Grand Valley. She hoped to begin a dialogue with other area mothers that were interested in sharing ideas. Starting a blog and turning it into a social networking hub was also easier said than done.

So, when Ellis heard about a Carbondale company which allowed entrepreneurs to purchase a pre-built site with her idea in mind, she leaped for the opportunity.

She purchased, an affiliate site of launched by Janine Cuthbertson. Cuthbertson also runs

For a small investment, Cuthbertson will custom design the site for the owner. A monthly fee will take care of basic site maintenance. The owner is responsible for producing content, membership and ad sales.

The idea behind the sites offer local mothers a way to social network, support mom-owned businesses and discuss parenting issues in a comfortable forum.

“It’s hyper-local and that is what makes the site so useful,” Ellis explained.

“It’s hard to find information in the valley,” Ellis said, “I want to have easy, local and relevant value for the site especially if you are looking for something specific.”

The site launched Feb. 1 and has already gathered 93 members.

Ellis sold her first ad to Little Bird Signing. “To have a whole group of moms looking at their ad specific to children and mom-owned businesses is really an added value to the site,” she said.

Members are already discussing such varying issues as reflux in babies to which preschools have the best reputation.

More important than the money, Ellis hopes that the site will help mothers connect with one another in a positive way. “I don’t ever want to anyone to feel stuck, either at home or mentally, just because they are a mom,” she said.

Download the Article: Daily Sentinel_February 23 2011_Grand Valley Launch

Social network launched by local mom takes off

Sopris Sun

February 10, 2011

By Terray Sylvester

Social network launched by local mom takes off

When enough social capital accumulates, it must become contagious.

That’s one lesson that can be taken from the successes, so far, of a homegrown social networking Website designed to help mothers of all ages share insights and advice for child-raising – as well as its joy, pains and occasional frustrations. The network is hyper-local, so individual Websites are set up to serve individual communities. The first site was launched in Carbondale a little over a year ago, and after that it didn’t take long for the concept to catch on in the rest of the Roaring Fork Valley and beyond. Sites have now taken root in Glenwood Springs, Basalt and Aspen, as well as Grand Junction, Bend, Ore., and Whitefish, Mont. If all goes according to plan another site will soon launch in Park City, Utah.

The social network is named Moms For Moms, and it was created by Carbondale mother Janine Cuthbertson. All together, the various Websites now have a membership of over 1,000, Cuthbertson said. But she hopes that number is about to grow larger: Just last week she launched a new umbrella Website ( for the network as whole, which will streamline the process for mothers in communities across the U.S. – and potentially around the world – to set up sites of their own. It’s such a gift to be part of one of these that I really want to give that gift to other mothers,” said Cuthbertson, a mother of two who picked up some of her tech savvy while working as a technology integrator for the Aspen School District.

The Carbondale Website describes Moms For Moms as “a social network for our local community of mothers to connect, inform, support and inspire one another.” Cuthbertson says the core of the site is its community forum. The forum is really the heart of the site where all the mom-to-mom communication happens,” she said. “It’s really why it exists … because raising kids can be very isolating.” On the forum, mothers can post everything from tips for dealing with teething children to thoughts on local schools. Earlier this week on the Carbondale site, which has 345 members, mothers were posting want ads for strollers, sharing advice on teaching kids to ski and discussing a documentary on education slated to be screened later in the week. Among other features, the sites also include space for event listings, classifieds and a section for organizing groups, such as, on the Carbondale site, an activist book club for mothers, a group for parents who want to go camping together and a group to help moms barter goods and services.

The site also includes “a local chamber of commerce for moms,” Cuthbertson said. For a fee, mothers who own local businesses can join the Moms’ Business Consortium, and use the network to post sales, events and other announcements. Businesses can also buy ad space on the site. The Carbondale site currently has 19 business members. It’s tempting to compare the Moms For Moms network to Facebook, since the two Websites share some basic traits. But Cuthbertson resists that association, pointing out that in many ways, Moms For Moms is the opposite of its colossal older cousin.

While Facebook is global, Moms For Moms serves individual communities. While Facebook users are often wise to censor their personal sites from the potential prying eyes of the site’s millions of users, Moms For Moms is intimate, a network of friends, family and acquaintances. [Facebook] is just so broad, and the information is fun but not always relevant,” Cuthbertson said. “I think with my sites you gain an extra level of trust and safety … people really trust each other and use real names and talk about actual children.” To maintain that level of intimacy, Cuthbertson and the mothers who manage the sites in other towns moderate the membership to ensure that each participant really is a local mom.

Cuthbertson hopes the ties forged through her social network will benefit the community as a whole as well. To celebrate the first anniversary of the network, she has launched the Moms for Moms Community Fund, which will give $100 to a local organization or cause. It’s a small start, but Cuthbertson hopes the network will eventually become a “philanthropic force” in Carbondale. She would also like the network to become a hub for collective action. As she sees it, a connected, engaged group of mothers can become a positive force in a community.

The tagline of the network is “Building stronger communities by connecting mothers,” said Cuthbertson, who dipped her feet into community organizing by spearheading an aid drive for victims of the earthquake in Haiti last January. If we have 345 moms that can rally behind a cause that’s important to us, we can really do a lot,” she said.

Next steps:

To learn more about Carbondale Moms For Moms, visit, or visit the umbrella Website for the network: Janine Cuthbertson is currently looking for mothers in Glenwood Springs, Basalt and Aspen to manage the networks in those communities. Cuthbertson can be reached at

Download the Article: Sopris Sun_February, 10 2011_Launch Article

True North Parenting Editor’s Pick: Bend Moms for Moms

True North Parenting Magazine welcomes Sarah Daily & Bend Moms for Moms to Bend, Oregon.

Download Article: True North Dec Jan 2011_Bend Moms for Moms

Daily Inter Lake: Whitefish Moms Unite On The Web

Daily Inter Lake

January 22, 2011

Reporter Kristi Albertson

Whitefish Moms Unite On The Web

When a friend told Niki MacLean she wanted to start a social network for parents, MacLean wondered why a mom-specific site was necessary.

If the goal was to give parents in Carbondale, Colo., where MacLean lived at the time, a place to connect, why not create a Facebook page or a Yahoo group, she wondered. A separate site would require a separate log-in name and password, which MacLean thought would be a hassle.

But she was soon won over by a site geared toward her interests as a parent. She didn’t have to sift through e-mails and information that didn’t interest her as she might on another site or group, and “the interface is a lot more beautiful” than those of other sites, she said.

MacLean was such a fan that when she and her husband decided to move to his hometown of Whitefish in July, she was excited about starting a similar site — — in her new community.

Whitefish Moms for Moms provides a forum for sharing ideas, advice and encouragement with other parents. There are forums about cloth diapers, pediatrician recommendations and how to store children’s artwork. Mothers can find like-minded friends in groups geared toward yoga and the outdoors or find support from other mothers of infants, multiples or teenagers.

Except for differences in color, the site looks like the original Carbondale Moms for Moms Web page. Similar sites have started in Colorado in Aspen, Basalt and Glenwood Springs, as well as in Bend, Ore.

The Whitefish site has been up and running since November and earlier this week had 123 members.

“It’s just been great. The response has been really good,” MacLean said.

That response might come as a shock to some. MacLean’s husband, David, had doubts about whether the site would work in the Flathead. People already were well-connected and didn’t need a website to find other parents, he thought.

“When I ran it by him, he said everybody who lives in Whitefish is from Whitefish,” MacLean said.

But MacLean kept meeting people who, like herself, had recently moved to the area and were looking for ways to connect with others in the community.

“Two weeks later, I told him, ‘I think things have changed,’” she said.

Despite the site’s name, Moms for Moms is open to fathers as well, MacLean said.

“We only have one dad member. He’s been the only one brave enough to join,” she said, laughing.

But not all the women who belong are mothers raising their own children, MacLean said. Some grandmothers have joined after, for one reason or another, they have ended up raising their grandchildren.

“They are looking for a way to get connected and find out about all sorts of stuff going on,” MacLean said. “It’s difficult for them to connect; they’ve been out of it for 20 years or whatever.”

The site also is a place for mom- and dad-owned businesses to connect with potential customers. The Moms Business Consortium features Moms for Moms members who run businesses — “anything from the smallest business up to the ones that are larger that are run by a mom,” MacLean said.

Those members pay a minimal fee to advertise on the site, which is where MacLean, as site moderator, makes a little money. It isn’t even close to enough for a full-time job; MacLean also is a youth minister at St. Charles Borromeo Catholic Church and a Spanish teacher at Flathead Valley Community College.

“Eventually it is meant to be sort of self-supporting,” she said of the site. “It will generate enough money to cover the fees that I have to pay for owning the site, the technology stuff that goes with it and to cover my time.

“It’s not the most lucrative project, but it’s lucrative in other ways — emotionally,” she added. “It’s a great way for me to connect personally.”

MacLean, who has a 5-year-old son, a 3-year-old daughter and a baby on the way, said Moms for Moms has helped her meet more people than she might otherwise have met in the short time she has lived in Whitefish.

“Since July I’ve met all sorts of moms I wouldn’t have, just through the site. I’m hoping to do it for other people, too,” she said.

That’s part of the appeal of Moms for Moms, she said. Membership is limited to parents who live in Whitefish or Columbia Falls, so the site is merely an online extension of an actual, physical community. Eventually, she would like to start a site for Kalispell parents.

“These are people who live in your community who you could actually hook up with,” MacLean said. “It’s nice ’cause it’s local.”

On the Net:

Download the Article: Whitefish moms unite on the Web

Local mothers and others dispatch aid to Haitian orphans

Sopris Sun

January 28, 2010

By Terray Sylvester

Help for Haiti: Local mothers and others dispatch aid to Haitian orphans

On Monday night, Jan. 25, the entry-way of the Carbondale Recreation and Community Center was aglow with activity. Forty volunteers, most of them local mothers, had gathered to organize and ship off about 14 pickup truck loads of donations to an orphanage outside of Port-au-Prince, the capitol of earthquake-stricken Haiti.
“It started from one email and it turned into hundreds of people,” said Janine Cuthbertson, who spearheaded the effort. “It just shows what the [community] network can do here, and the power of that network.”
The effort started with a single email a little over a week earlier when reports of the magnitude 7.0 earthquake began to filter in through the media.
Cuthbertson said that after hearing about the quake she was comforting her own 11 month-old daughter, and her thoughts turned toward Haiti.

“I was so grateful for the warm, safe house over my head, available food and the knowledge that her cries were solely from a new tooth and not because she was injured, buried under the rubble, starving or lost,” Cuthbertson stated in a press release.
She explained that she felt “an overwhelming sadness” for the mothers in Haiti who were, “at the same moment, dealing with unspeakable hardship.”
She decided that she would find an organization that would accept donated goods, not just money.
The next day she contacted the American Red Cross, UNICEF, the Church of Latter Day Saints and other major aid organizations, but found they would take only monetary contributions.
Then an Internet search led her to God’s Littlest Angels, an orphanage in the hills above Port-au-Prince with offices in Colorado Springs.
“I thought, ‘Great, I can drive a truck down there,’” she said.
The orphanage, home to about 150 children before the earthquake, survived the temblor with its building intact and all of its charges unharmed.

It made national news last week when about half of those orphans – dubbed the “Haiti 80” – were adopted into the United States.
But when Cuthbertson found the orphanage it had not yet begun stealing headlines. When she learned it would accept material goods she sent out an email to the Roaring Fork Moms, an Internet forum with approximately 45 members.
“I knew our moms group had baby supplies, things that a mother would need,” she said.
From there the message was picked up by a similar group of mothers in Basalt, forwarded to church mailing lists, posted on the social networking site, Facebook, and spread by word of mouth. The next day, Cuthbertson’s back porch began filling with donations. Twelve collection points were established around the valley and they began filling too.

“I couldn’t even keep my phone charged this week, it was just ringing off the hook,” she said.
She had tapped a need, given people a way to help when they didn’t know how to do so. On Monday night, volunteers were telling her, “Thank you for giving us an opportunity to feel good about ourselves.”
Donations ranged from powdered baby formula, infant Tylenol and children’s vitamins to blankets, toothpaste and second-hand clothing. Fifteen pricey portable cribs were donated, and shoes – an especially sought-after item – were collected as well.
Local businesses chipped in. Dos Gringos, Eco-Goddess Edibles, Mi Casita, Peppino’s, Uncle Pizza and White House Pizza donated food to the 12-hour effort at the recreation center Monday evening. Four Seasons Property Management in Aspen donated a pickup truck, a driver, and a trailer; and John Maas with Koru Building donated a trailer as well. And the local chapter of the international group, Mothers Acting Up, paid for the gas for the drive to Colorado Springs and back.

The truckloads of donations were slated to roll off toward the Front Range before sunrise on Wednesday, Jan. 27, after The Sopris Sun’s press deadline. From there they would be loaded onto chartered planes and flown to Haiti.
Cuthbertson herself was planning to drive one of the trucks, but on Monday night she was still trying to wrap her mind around how big the effort had become – and how quickly. She had originally set out just to fill the back of her Dodge Dakota pickup.
“That was my huge goal. I thought that was a big deal,” she said.
And she was wishing she could have done more.
“I want to get on the plane and hand deliver it. I would go in a heartbeat,” Cuthbertson said, and added that she’s not alone. “I can tell you if these moms got on a plane and went we would bringing home a community of Haitian babies for sure.”
“I don’t know where the journey ends,” she said on Monday. “It’s been such an exciting week that I think it’ll be a really sad drive home. It’ll be a bittersweet ending.”

Download the Article: The Sopris Sun_Help for Haiti_2009.1.28

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